Expanding Career Horizons

I earned ₹35 Lakhs in over 12 months freelancing alongside my MBA. Here’s the exact breakdown of how I got clients, delivered work, and built systems. I didn’t have a personal brand. I didn’t post daily on LinkedIn. I didn’t pitch “content strategy” or growth hacks. What I did have - was clarity on the value I could offer. I worked with founders, funds, and early-stage ventures across the US, UAE, and India. Helping them with pitch decks, founder stories, research reports, ghostwriting, and financial models. I didn’t chase 10 skills - I picked 3-4 that solved real problems. Then I built strong, specific offerings around them. Most of my clients were in that messy middle - Post-ideation, pre-scale. Not ready to hire full-time, but needing fast, sharp support. I reached out after startup pitch days, fundraises, or founder podcasts. Tracked warm leads in a simple Excel sheet. Sent personalized cold DMs. No spam. No fluff. I learned fast that delivery matters more than outreach. So I built clear scope of work docs, streamlined SOPs, and onboarding templates. No back-and-forth confusion. Just clarity, timelines, and outcomes. By Month 3, I wasn’t selling. I was just sending links and letting the work speak. And yes - I charged what I knew I was worth. Because I had done the research, benchmarked my pricing, and stuck to my lane. This isn’t some overnight success story. But it’s proof that freelancing isn’t just “extra income” - it can be real work, if you treat it like one. Comment your email ID and I’ll send you: - My actual lead gen Excel tracker - Cold DM templates that worked - My service breakdown sheet (what I offered, how I priced it) If you’re in B-school or just figuring your way around freelancing, this will help you start smarter. No gas. Just real systems that worked. #FreelancingJourney #SPJIMR #SideHustle #MBAAndBeyond #Ghostwriting #StartupSupport #FounderOps #PitchDecks #FinanceFreelancer #WorkSmart #LinkedIn #LinkedInCreator

People Google everything. Including you. Before meetings, interviews, or even dates, your online presence is scrutinized. It's not just about looking good online, it's about strategically positioning yourself as an authority in your field. Here's how to make your PERSONAL BRAND stand out: 1. Create content that showcases your expertise • Write articles or blog posts on industry trends • Share insights from your professional experiences • Showcase unique stories from your personal client experiences. 2. Use SEO to ensure your content ranks • Research relevant keywords in your industry • Optimize your LinkedIn profile with these keywords • Include them naturally in your content titles and descriptions 3. Build a network that amplifies your voice • Engage meaningfully with others' content • Collaborate on projects or co-create content • Participate in relevant LinkedIn groups and discussions 4. Consistency is key • Maintain a regular posting schedule • Ensure your messaging aligns across all platforms • Keep your visual branding cohesive (profile picture, banner, etc.) 5. Showcase your achievements • Update your profile with recent accomplishments • Share case studies or success stories • Request and display recommendations from colleagues These strategies can transform your digital footprint from a mere online presence into a powerful personal brand. It opens doors to new opportunities, builds credibility, and creates a lasting impression in the minds of potential employers, clients, or partners. What steps are you taking to enhance your online presence? P.S. Need help with your personal brand? Send me a DM. #PersonalBranding #ProfessionalDevelopment #OnlinePresence #LinkedInTips

Why Indonesian professionals often struggle with Western clients (Hint: It’s not about talent) After 15 years between Southeast Asia and Europe, I’ve seen too many Indonesian professionals miss out on international opportunities. (Not because of a lack of skill) But because of a gap in cultural expectations. So let’s bridge that gap, starting today. Here are 5 unspoken expectations Western companies have: Clarity over Harmony ↳ We often soften bad news or speak indirectly. ↳ Western teams prefer direct and clear communication, even if it’s uncomfortable. Proactive > Reactive ↳ Don’t wait to be asked. ↳ Come with solutions, ideas, updates, they’ll see you as a leader. Time = Trust ↳ Deadlines aren’t flexible. ↳ Missing them (even slightly) erodes confidence quickly. Responsibility is personal ↳ Own your tasks fully. ↳ “I wasn’t informed” doesn’t work in this culture. Challenging ideas = Respect ↳ In the West, respectful pushback shows engagement. ↳ Silence can be mistaken for disinterest. Bonus: 2 more shifts to level up globally: Feedback ≠ Attack ↳ In Indonesia, direct criticism feels harsh. ↳ In Western teams, feedback is a growth tool, not personal. Documentation > Memory ↳ “Saya ingat kok” isn’t enough. ↳ Clear notes, task tracking, and written updates build trust. If you work with global clients or dream of growing your career abroad… These cultural shifts matter as much as your technical skills. Let’s not just be excellent → Let’s be understood. P.S. Which of these 7 resonates most with your experience? Feel free to repost ♻️ so others in your network can learn too. #CrossCulturalCommunication #GlobalCareer #RemoteWorkTips #IndonesianProfessionals #WorkCulture #LeadershipSkills

When I was in law school, I was conditioned to believe that success meant one thing: Big Law. The message was clear—if you didn’t land a prestigious position at a large firm, you had somehow failed. Now that I’ve built a fulfilling career outside of Big Law, I realize how wrong that narrative was. Big Law is great for some people, but for many, it’s not the right fit. And that’s okay. Here’s the truth: law school students should focus less on the prestige of their first job and more on gaining diverse experiences. Clerk for a judge. Work at a small firm. Intern with a public defender’s office or an advocacy organization. Shadow attorneys in different practice areas. Every experience is a chance to discover what lights your fire and what doesn’t. This career is stressful, and the paycheck doesn’t always match the sacrifices we make. What will sustain you isn’t prestige—it’s passion. Passion for the work you do. Passion for the clients you serve. Passion for the difference you make in the world. That passion is what gets you through the anxiety, the late nights, and the tough days early in your career. So, to every law student and recent graduate out there: don’t let yourself be boxed in by outdated definitions of success. Forge your own path, explore your interests, and focus on what truly matters—finding a career that fulfills you and allows you to make a difference. The legal world is vast, and the opportunities are endless when you follow your passion.

Prepare for every job interview by recognizing that your personal brand is as crucial as your resume. Your personal brand is essentially the distinctive narrative you wish to convey about yourself in a professional setting, defining who you are, your strengths, and what sets you apart. Here's a guide to cultivating a robust personal brand during interviews: 1. Self-Exploration: Before branding yourself, delve into self-reflection. Identify your strengths, values, and passions that distinguish you. 2. Spotlight Your Strengths: Showcase your unique strengths, be it problem-solving, leadership, or creativity. Align these strengths with the job requirements. 3. Consistent Online Presence: Ensure your online presence on platforms like LinkedIn aligns with your personal brand. Update profiles with professional content and a suitable photo. 4. Emphasize Achievements: Highlight your accomplishments in your resume and interviews. Provide specific examples that demonstrate positive outcomes and quantify achievements when possible. 5. Dress for Success: Your appearance contributes to your brand. Dress appropriately, erring on the side of slightly overdressed. 6. Be Authentic: Let your personal brand reflect your true self. Authenticity is key; don't attempt to be someone you're not. 7. Communicate Effectively: During interviews, communicate with clarity and confidence. Non-verbal cues like eye contact and a firm handshake are just as vital as verbal communication. 8. Gratitude Post-Interview: After the interview, send a thank-you note reinforcing your personal brand. Express ongoing interest in the role and your eagerness to contribute to the company's success. Remember, building a personal brand is an ongoing endeavor, not limited to interviews but integral to your entire career. Consistency in your brand presentation makes you memorable, relatable, and appealing to potential employers.

🛰️ Claudia thought hybrid-working schedules would save her: Two days at home for deep work and the invisible care work, wherever she could breathe. One day on-site to be seen. Although she kept over-delivering. She was seen less and remembered less. The promotions went to people whose jokes landed in hallways, not Slack. Her work traveled by email; their faces traveled by elevator. 🌓 Here’s the trap: working from home is both blessing and curse for women. The blessing is focus and flexibility for the invisible labor we carry. The curse is that we avoid the spotlight. We’d rather deliver quietly and trust merit to carry us, and we get passed over by people who were seen. 🧠 The truth is that people remember who they see, not just what they read. Being in a few key rooms still moves careers, even if it shouldn’t. The 9–6 badge-swipe culture punishes anyone doing school pickups, elder care, or real life. So don’t swing to either extreme, always on-site or always invisible online. Design your visibility like a workflow: pick the two moments each month when decisions get made, show your face there, and cover the rest with tight written receipts and short live updates. 🔧 So, how to design this now: 1. 🎯 𝗖𝗵𝗼𝗼𝘀𝗲 𝘁𝘄𝗼 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝘄𝗶𝗻𝗱𝗼𝘄𝘀 𝗮 𝗺𝗼𝗻𝘁𝗵 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲𝗺 𝗻𝗼𝗻-𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝗯𝗹𝗲 𝘀𝗶𝗴𝗵𝘁𝗶𝗻𝗴𝘀.    Forecast week and exec reviews.    Walk three specific people who need to know your work before the meeting with a one-minute “here’s the impact, here’s the ask.”     2. 🧾 𝗜𝗻𝘀𝘁𝗮𝗹𝗹 𝗮 𝗿𝗲𝗰𝗲𝗶𝗽𝘁𝘀 𝗿𝗶𝘁𝘂𝗮𝗹.    For every major deliverable, ship a 6-sentence note: problem → action → business result → risk removed → next bet → what I need from you. CC two people not in the room. If it isn’t written and witnessed, it isn’t yours.     3. 🗓️ 𝗥𝗲𝗽𝗹𝗮𝗰𝗲 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘄𝗶𝘁𝗵 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆.    Publish your office rhythm: “Tuesdays I’m in for decisions; Thursdays I’m in for cross-team syncs; other days async, 2–4pm live window.” Leaders invest in what they can reliably find.     4. 🔁 𝗥𝘂𝗻 𝗮 𝗽𝗿𝗼𝘅𝘆 𝗹𝗼𝗼𝗽 𝗼𝗻 𝗱𝗮𝘆𝘀 𝘆𝗼𝘂’𝗿𝗲 𝗿𝗲𝗺𝗼𝘁𝗲.    Pre-brief an in-room ally with your two lines and your ask;    Post-brief them for the echoes.    Rotate proxies so you’re not indebted and return the favor when you’re on-site.     🚀 Today Uma and I are running a 90-minute working session, “𝗛𝗼𝘄 𝘁𝗼 𝗕𝗲 𝗦𝗲𝗲𝗻 𝗮𝗻𝗱 𝗛𝗲𝗮𝗿𝗱 𝗮𝘁 𝗪𝗼𝗿𝗸.” Last chance to join us live and get the exact scripts, pre-wiring moves, and the one-page receipts template: https://lnkd.in/gte3PVrM 👊 Because remote can do the work, but only designed presence gets you the credit, the mic, and the raise.

When I disappeared during quiet seasons earlier in my career, I paid for it in visibility, opportunity, and momentum. It took me years to realize this truth: Quiet seasons don’t pause your career. They decide the version of you people remember when the new year begins. Here’s what I eventually learned to do differently (and what you can action today): 1️⃣ Use silence as a visibility amplifier. When fewer people speak, your presence carries further. 💡 Top Tip: Send a short note to a senior leader: “Here’s a trend I’m watching and how it may shape Q1.” It positions you as someone thinking ahead, not waiting for direction. 2️⃣ Don’t expect your work to speak when no one’s watching. Leaders finalize budgets, succession, stretch projects, and next year's priorities now, not in January. If your name isn’t in those mental conversations, you will be invisible by January. Visibility is not an event. It is memory formation. 💡 Top Tip: Create a one-page “impact snapshot”: three wins from this year tied directly to next year’s objectives. Send it before the year closes. You put yourself into rooms you aren’t physically in. 3️⃣ Influence the narrative instead of increasing workload. Quiet seasons reward clarity, not volume. 💡 Top Tip: Book a 20-minute check-in: “Here’s where I can create greater impact next year - thoughts?” This moves you from operator to strategic partner. 4️⃣ Reintroduce yourself when no one expects it. Low-traffic seasons let you reshape how people perceive you without resistance. 💡 Top Tip: Refresh your internal bio, LinkedIn headline, or intro to reflect the level you want next. Perception shifts when language shifts. Most women fill the quiet time with: • catching up on work • saying yes to everything • absorbing tasks others drop • focusing inward instead of upward That is how visibility erodes. Visibility is not busyness. Visibility is clarity. Ask yourself: “What do senior leaders need to 𝘬𝘯𝘰𝘸 about me before the year turns?” Then communicate exactly that - cleanly, confidently, and strategically. Visibility in slow periods is not noise-making. It’s memory-making. If you want to walk into 2026 visible, positioned, and sponsor-ready, join our last workshop of the year: How To Be Seen & Heard in 2026: Plan Your Next Career Moves. Everyone with a ticket receives the 2026 Career Move Playbook and a personalised power move. Replay available if you can't attend live. Sign up here - https://lnkd.in/gvwti-Ei What visibility move will you commit to before the year ends?

"If you're not happy, where does that get you?" David Zapolsky was on his way. The Brooklyn prosecutor made the jump to BigLaw, trading a shared cubicle and the necessity of being "scrappy every day" for a private office, support staff, and cases that made front-page news. But as he looked into the future, the best outcome would include personal compromises he decided wouldn't be worth the professional success. Even though it meant a big pay cut, Zapolsky decided to start over, and move cross-country to Seattle. "Not only was I able to build a better family life," Zapolsky told Catalyst, "but I was also able to return to my roots of serving people in the community that were local clients with local problems." But fortune favors the prepared, and in fairly short order Zapolsky was a partner in a firm where a colleague's wife, an in-house counsel at Amazon, was looking to hire a litigator. A quarter century later he's SVP for Global Public Policy & General Counsel. Still he says, it was a decision to reassess his priorities that made it possible for him to succeed — and enjoy it. "The move that I made, which was in many ways a step back, was one that allowed me to be more fulfilled, more happy, more open to connection," Zapolsky said. "I became someone who people wanted to work with, who people wanted to hire, who people wanted to retain, and I think you can't do that if you're unhappy."

I think we can all agree that hiring for culture FIT is old news. But here’s why we also need to reconsider just hiring for culture add/contribution too. For years, business leaders have focused on cultural fit, aiming to bring in people who seamlessly blend with an organisation's existing values and behaviours. In more recent years, the concept of hiring for culture add or contribution has gained more traction. This approach is all about hiring people who not only fit but also enhance the existing culture by bringing in their diverse perspectives and new ideas. This shift has been crucial for fostering innovation and creating more inclusive workplaces. However, I've learned that there's an even more crucial element for us to consider. CULTURAL ADAPTABILITY While writing Let’s Talk Culture, I was fortunate to interview Sameer Srivastava, an Associate Professor at UC Berkeley’s Haas School of Business. Sameer’s research, which analysed over 10 million pieces of internal communication, revealed a fascinating trend. The study tracked how employees adapted to different cultural conventions over time and the consequences of these adaptations on their career trajectories. Employees who demonstrated high adaptability, even with initially low cultural fit, significantly outperformed their peers in the long run. They received more promotions, favourable performance evaluations, higher bonuses, and had fewer involuntary departures. Can the people you hire evolve with your culture? In my culture study, 81% of leaders said their culture is dynamic and changes from one day to the next. Change is a certainty. It makes sense to hire people who can adapt with the culture as it changes over time, not just those who can fit in with the culture as it is. If we recruit adaptable people, we'll build a team that can thrive in any environment.

The hard truth to swallow: If you're a great professional in your specialty, that might not be enough. 👇 There are 5 types of skill sets depending on the breadth and depth of knowledge and skills: 1) I-shaped: Deep expertise in one area but may lack versatility. 2) T-shaped: Expertise in one area with broad skills across disciplines. 3) M-shaped: Expertise across multiple specialties for versatile adaptability. 4) V-shaped: Excel in two complementary fields, bridging gaps between disciplines. 5) X-shaped: Deep expertise with leadership skills for diverse team management. When I was at the beginning of my career path, I believed that being I-shaped was sufficient. But before starting my own business and becoming a leader, I transitioned from being I-shaped to X-shaped. 📌 Here's how to progress from I to X: ↳ From I-shaped to T-shaped: Broaden your skill set horizontally by gaining proficiency in related areas. ↳ From T-shaped to M-shaped: Diversify your expertise across multiple disciplines. ↳ From M-shaped to V-shaped: Excel in complementary fields, leveraging your diverse skills to innovate and bridge gaps. ↳ From V-shaped to X-shaped: Develop leadership and collaboration abilities while retaining deep expertise in your area. Success isn't reserved for those who master just one thing. It's achieved by those who embrace their full potential. Skills open the doors to opportunities. Nothing else is that powerful.☝️ On the spectrum from I to X, where do you think you fall? Have you ever hired someone using this framework?