It’s time to start thinking of volunteers as more than just the unpaid workers: In the nonprofit world, we often talk about stakeholders, but we rarely talk about volunteers as true equity holders. The traditional model is simple: Give your time and skills, and you get nothing back except the warm fuzzies (and maybe a t-shirt). But what if we’re overlooking a huge opportunity? Imagine a nonprofit that recognizes volunteers not just as helpers, but as co-owners of the mission. This isn’t about offering stock certificates or literal shares; it’s about giving volunteers something more valuable than money: Equity in social capital. People today want to feel like they’re part of something bigger. They want to own a piece of the vision, feel the weight of the mission on their shoulders. This is why for-profit companies are so good at leveraging loyalty, they make people feel invested. But nonprofits? They miss the boat. What if volunteers could earn “equity” in the form of influence, mission ownership, or even voting rights on key decisions? By offering this sense of ownership, we create a deeper emotional investment. They’re not just showing up to work for free. They’re contributing to something they believe in. They become the advocates, the ambassadors, the driving force behind a nonprofit’s growth. The idea of social equity isn’t new. The rise of employee stock ownership plans (ESOPs) in for-profit companies is proof that equity creates commitment. Imagine if nonprofits could mirror this. What if they gave their volunteers a seat at the table in shaping strategy, receiving transparency, and being part of the long-term vision? This would drive: 1. Higher Retention: Volunteers with a sense of ownership are far less likely to ghost you. They stay, they advocate, and they come back for more. 2. Increased Impact: Volunteers who feel like equity holders will go the extra mile. They’ll bring in new supporters, contribute ideas, and align more deeply with your mission. 3. Leverage Social Capital: Volunteers become ambassadors not because you ask them to, but because they want to be a part of the movement. They’ll spread the word and help you scale. It’s not about paying them in dollars, it’s about paying them in purpose. Could this shift in thinking disrupt the nonprofit sector as we know it? Could it redefine volunteerism for the better? With purpose and impact, Mario
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“People leave because they’re no longer motivated.” But what if motivation was never the real problem? In this clip, Emelie Lantz explains that motivation alone is not enough to keep on-call and volunteer firefighters in the service. People’s lives change. They have children. Caring responsibilities grow. Jobs become more demanding. They move house. Their availability shifts. Even owning animals can change what they can realistically commit to. Whether someone stays is shaped by the whole system around them: The flexibility of the service. The culture of the organisation. The quality of its leadership. The support of their family. The demands of their primary employer. The realities of the community in which they live. Retention therefore becomes less about whether an individual is willing to stay and more about whether the system makes it possible for them to stay. We cannot keep treating every resignation as an individual failure when the surrounding structures may have slowly made the role impossible. The real question is not simply: “Why did they leave?” It is: “What changed in their life, and why couldn’t our system adapt with them?” Joined by Brittany Hollerbach, Emelie Lantz and Dr Steve Sadler EPISODE OUT NOW - #493 On-Call & Volunteer Retention Systems: The Perennial Problem - Solving It for the 21st Century Thanks for our partners for continuing to support the show: PBI Performance Products, Inc. William Wood Watches GORE-TEX® Professional MSA - The Safety Company Jafco Tools #OnCallFirefighting #VolunteerFirefighterRetention #FirefighterRecruitment #RetainedFirefighters #FireServiceLeadership #RuralFirefighting #FirefighterTraining #FirefighterFamilies #EmergencyServicesWorkforce #FireServiceResearch
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What makes people stay with an organisation when they’re not being paid to show up? Volunteers contribute their time willingly without renumeration — but they’re also free to walk away at any moment. Understanding what drives volunteer retention is not only important for sustaining volunteer-involving organisations, it also offers broader insights into what makes work meaningful and motivating when pay isn’t part of the equation. 🔎 In our systematic review and meta-analysis of 117 studies and over 55,000 volunteers, we examined the predictors of volunteer turnover. It’s the first comprehensive synthesis of this kind — and the findings are clear: 🔹 Volunteers stay when their experience is satisfying, supported, and meaningful. 🔹 The strongest predictors of retention were not demographics, but attitudinal and contextual factors — things organisations can influence. 🔹 Top predictors included job satisfaction, affective and organisational commitment, communication, organisational support, and leadership. It’s been really encouraging to see this research getting picked up — the paper was recently recognised as one of the top 10 most-cited articles in the Journal of Organizational Behavior for 2023. This is a collaboration from a fantastic team of co-authors, Djurre Holtrop, Edwin Boezeman, Gavin R. Slemp, Magdalena Kotek, Dr Darja Kragt, Dr Mina Askovic and Anya Johnson. To everyone working to improve the volunteer experience — we hope this helps support your efforts. 📄 Full paper: https://lnkd.in/gwVBHuqV #TopCitedArticle #volunteering #leadership #nonprofits #retention #reasearch #organisationalpsychology #evidencebasedpractice #volunteer #researchreview
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Having worked in the nonprofit space for over six years and directly managed Volunteers for 4+ years, I’ve realized one thing📌 Volunteers are not just part of the work... Volunteers are the work. Yet, many nonprofits struggle not because of funding but because volunteers quietly disengage, lose motivation, and eventually disappear. And most times, it comes down to three things. I've coined it the "3 Rs of Effective Volunteer Management" which are Recruitment. Retention. Recognition. [Get these right, and your nonprofit becomes sustainable, impactful, and people-driven.] Here’s how 👇 1️⃣. Recruitment — Don’t Just Find Volunteers, Find the Right Ones Recruitment isn’t a one-time activity. It’s a continuous process. Think beyond “we need volunteers” and ask: • Who are we looking for? • Where can we find them? • How will we communicate opportunities? • How will we onboard and train them? Use digital tools. Share clear roles. Make it easy to join. Because when people understand how they FIT, they SHOW UP with purpose. 2️⃣. Retention — People Stay Where They Feel Valued Volunteers don’t just leave because they’re busy. They leave when they feel unsupported, unseen, or disconnected. To retain volunteers: • Match volunteers with roles that fit their skills • Provide adequate support and resources • Create a sense of community (online or offline) • Offer opportunities to grow and take on leadership roles When volunteers grow, your organization grows too. 3️⃣. Recognition — Appreciation Is Not Optional Recognition doesn’t require a big budget. Sometimes, a simple thank you goes a long way. Try: • Appreciation messages • Certificates • Volunteer spotlights • Thank-you events • Small awards or tokens What matters most? Consistency, not cost. Because people don’t just volunteer to give… They also want to feel valued, seen, and appreciated. Or don't you agree? So when you recruit intentionally, retain intentionally, and recognize consistently, You don’t just BUILD volunteers but a MOVEMENT. And when they move on (as it isn't a permanent service), they leave as ambassadors, reflecting on the experience, speaking well of the organization, and evangelizing its impact. In many cases, they go a step further by recommending others and continuing to support the mission from afar. So which of these 3️⃣Rs does your organization need to strengthen RIGHT now? Freely share in the comments 👇 TAG a nonprofit organization you know and kindly SHARE and REPOST ♻️ so more people can learn how best to build stronger volunteer communities. 👋 Welcome to my page I'm Gift Chika IFOKWE| Queen of VolunteerIN Matters| Sustainable Development Strategist I'm redefining volunteering by turning ideas into impact through sustainability and purpose-driven action💪 FOLLOW now for MORE ✅ #VolunteeringManagement #EffectiveTips #VolunteerIN #ProfessionalVolunteer #TheGiftedHands💪
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Perfecting Your Volunteer Engagement Strategy. Volunteers are essential—not just to organisations, but to society as a whole. Through volunteering, people pay it forward, share valuable skills, contribute to nation-building, and drive the growth of organisations and initiatives. Volunteering is more than a charitable act—it is an economic driver. By contributing skills, time, and expertise, volunteers help organisations save resources, channel funds toward core missions, and expand the reach of social programmes. Globally, volunteer work is valued in billions of dollars annually, reflecting its role in reducing operational costs and delivering services that might otherwise be unaffordable. For example, in 2024, over 75.7 million Americans, or 28.3% of the population aged 16 and older, formally volunteered through an organisation. This represents a significant increase, with a 5-point rise in the volunteering rate compared to previous years, according to AmeriCorps (.gov). The total number of volunteer hours was 4.99 billion, generating $167.2 billion in economic value. While there are lots of social-impact organisations which depend heavily on volunteers to achieve their goals, volunteer engagement must, however, be a mutually beneficial experience. Unfortunately, some organisations misuse the concept of volunteering—seeking cheap labor or pro-bono expert advice to avoid hiring qualified staff. Others struggle to attract and retain committed volunteers, while a few have mastered the art of volunteer engagement. One key shift organisations must recognise is that passion alone is no longer enough. While passion may attract volunteers initially, it rarely sustains their engagement over time. So, what do volunteers really want? 1. Recognition – Genuine appreciation for their contributions. 2. Relevance – Clear roles and responsibilities that make their work feel meaningful and impactful. 3. Reward – Tangible or intangible benefits that acknowledge their effort and commitment. Before launching a volunteer recruitment campaign, organisations should ask themselves three critical questions: Recognition: How will we acknowledge and celebrate our volunteers’ efforts in a consistent and meaningful way? Relevance: How will we craft clear, purposeful roles that keep our volunteers engaged and connected to our mission? Reward: How will we provide value—whether through skills development, networking, or other incentives—to those who give their best? Passion will open the door for volunteers to join your organisation. But to keep them excited, engaged, and productive, you need a deliberate strategy that goes beyond passion—one built on recognition, relevance, and reward. #ElevateYourGame | oyindamolajohnson.com
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#Nonprofits - Making a direct connection between #volunteers’ work and the #mission of your org is essential for motivation, engagement, and retention. Here are 10 ways to help volunteers see the impact they are making: 🎯 Impact Stories – Share real-life stories of people or communities positively affected by the volunteers' work. Whether through testimonials, videos, or blog posts, these narratives make the mission tangible. 🎯 Mission Moments – Begin meetings or shifts by sharing a quick "mission moment" that illustrates how the organization's work—enabled by volunteers—is making a difference. 🎯 Data and Metrics – Provide concrete statistics that show the collective impact of volunteers. For example, “Last month, volunteers helped serve 500 meals to families in need,” or “Your work helped increase literacy rates by 20%.” 🎯 Personalized Feedback – Regularly acknowledge individual volunteers by connecting their specific contributions to the organization’s larger goals. A simple “Because of your efforts today, X happened” makes the connection clear. 🎯 Immersive Experiences – Arrange site visits, client interactions, or behind-the-scenes tours so volunteers can directly witness the impact of their work. 🎯 Volunteer Spotlights – Feature volunteers in newsletters, on social media, or at events, highlighting their role and how it advances the mission. 🎯 Actions Tied to Mission Statements – When assigning tasks, explicitly link them to the mission. Instead of saying, "Sort these donations," say, "By sorting these donations, you're ensuring families get the resources they need more quickly." 🎯 Annual Volunteer Impact Reports – Create a volunteer-focused impact report that showcases how their work contributed to the organization’s success over the past year. 🎯 Engaging in Self-Reflection – Ask volunteers how they see their work making a difference and encourage them to share their insights with others. 🎯 Connecting to Leadership – Arrange for organizational leaders, board members, or beneficiaries to personally express their appreciation and explain how volunteer efforts support long-term goals. Now your turn ... ❓What are YOUR favorite ways to help volunteers see the impact of their work? ❓
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Volunteers are not a budget-saving tool. They are culture carriers. Independent Sector values a volunteer hour at $33.49 — yet the national retention rate is below 40%. Why? Because many organizations treat volunteers as “help,” not as partners. When people give their time, they’re giving something even scarcer than money. The fix is simple: 🎯 Give them purpose, not just tasks. 🗣️ Ask for feedback — and listen to it. 🌟 Create growth pathways that lead to leadership roles, advocacy, or giving. Volunteers who feel seen often become lifelong champions. The best development programs start not with donations — but with dedication. #volunteerengagement #communitybuilding #nonprofitstrategy #leadership #maine #nonprofit #philanthropy
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The Task of Linking Corporate Volunteerism and Professional Growth In my opinion, companies can support their workers and communities by joining corporate volunteer efforts with career growth. I have seen that volunteer programs can do much more than help the community; they provide employees real chances to build key skills, enhance leadership qualities, and progress in their careers. The link between corporate volunteer work and career growth is very significant, and here’s why: 🔹 Employee Engagement & Retention: Many younger workers, especially millennials and Gen Z, want to create a positive difference. When volunteer work connects to career development, employees feel more attached to the company. It is not just about helping out; it is also about feeling that they are expanding in the process. This can improve employee engagement and retention. 🔹 Skill Building: Volunteer programs let employees gain transferable skills such as leadership, communication, and project management, which are needed in every job. This benefits both the employee and the company. 🔹 Leadership Experience: Volunteering gives workers chances to assume leadership roles, manage groups, and lead projects. These experiences relate directly to career growth. I have noticed that employees return from volunteer projects with increased confidence and enhanced skill sets. 🔹 Stronger Employer Image: Companies that link volunteer work with career growth show they care about employee development and social responsibility. This approach not only draws in top talent but also helps keep high-performing staff who want purpose in their roles. So, how can businesses strengthen this connection? ✅ Build Volunteer Programs Focused on Growth: I believe firms should offer volunteer opportunities that help workers gain essential skills like teamwork, problem-solving, and project management. ✅ Set Clear Goals & Measures: It is crucial to include volunteer efforts in performance reviews. This allows employees to see how their volunteering affects their career growth. ✅ Link Learning Pathways: Volunteer roles should connect with professional development plans. Providing a structured way for individuals to grow both personally and professionally enhances how they view these experiences. ✅ Implement Mentorship: Connecting employees with mentors who can assist them in their volunteer activities is an effective way to help them tie their volunteer experiences to their career goals. In conclusion, corporate volunteerism is about more than just supporting good causes. It is a strong method to create a more engaged and motivated workforce while equipping employees with the necessary tools for career growth. It’s truly beneficial for both the company and its employees. Let me hear your thoughts.. #HR #CSR #EmployeeEngagement #CareerDevelopment #CorporateVolunteering #LeadershipDevelopment
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You’ve heard of the STAR format a million times. But what the heck does it actually look like? And why does everyone keep telling you to use it? Because it works. Especially when you're telling stories in interviews or on your resume — STAR keeps you from rambling, helps the listener follow your logic, and brings the impact front and center. Here’s a real example from my time as a Director in a social impact nonprofit: S(ituation) – When I started, volunteers were staffing our drop-in space for marginalized women, but they were totally unprepared. No training, no context for the trauma backgrounds of our guests, no de-escalation skills. Morale was low, and turnover was constant. In my first month, 67 surveyed volunteers said they’d received no training and needed support. T(ask)– I needed to overhaul our volunteer training program, fast — with limited budget and staff capacity. A(ction) – I designed and launched a new 8-hour orientation, plus three supplementary trainings throughout the year. We included de-escalation, trauma-informed care, and even a train-the-trainer module so we could build internal capacity over time. R(esult) – Within 12 months, volunteer retention increased by 67%. More volunteers were extending beyond internships or 6-month commitments, and the drop-in space became a more consistent, supportive environment for the community we served. That’s STAR: Situation, Task, Action, Result. It doesn’t have to be fancy. It has to be clear. As a bonus: I always recommend “T-STAR-T” and adding a thesis and take-away at the end. (Practice these outloud!).